![OPINION: Premier Foods' Mr Kipling brand update: is it really an 'exceedingly good' idea? - betterRetailing OPINION: Premier Foods' Mr Kipling brand update: is it really an 'exceedingly good' idea? - betterRetailing](https://static.betterretailing.com/wp-content/uploads/2019/06/01045915/Mr-Kipling-new.jpg)
OPINION: Premier Foods' Mr Kipling brand update: is it really an 'exceedingly good' idea? - betterRetailing
![Premier Foods Mr Kipling Cake manufacturing business logo food supply chain distribution hgv lorry truck & trailer transport driving along UK motorway Stock Photo - Alamy Premier Foods Mr Kipling Cake manufacturing business logo food supply chain distribution hgv lorry truck & trailer transport driving along UK motorway Stock Photo - Alamy](https://c8.alamy.com/comp/C56JPN/premier-foods-mr-kipling-cake-manufacturing-business-logo-food-supply-C56JPN.jpg)
Premier Foods Mr Kipling Cake manufacturing business logo food supply chain distribution hgv lorry truck & trailer transport driving along UK motorway Stock Photo - Alamy
![Caja de Mr Kipling 8 crema irlandesa ensoñaciones muy buenas tortas aislado sobre fondo blanco Fotografía de stock - Alamy Caja de Mr Kipling 8 crema irlandesa ensoñaciones muy buenas tortas aislado sobre fondo blanco Fotografía de stock - Alamy](https://c8.alamy.com/compes/2a975hc/caja-de-mr-kipling-8-crema-irlandesa-ensonaciones-muy-buenas-tortas-aislado-sobre-fondo-blanco-2a975hc.jpg)